On 10 October World Mental Health Day, SAJIDA Foundation and Airtel Buzz launched an online mental health support group for the youth called কথা হবে বন্ধু. By applying the years of experience achieved from numerous mental health initiatives and targeted programs, SAJIDA will be sharing knowledge and technical expertise to create awareness and provide support to youth.

Through an eventful launching ceremony with a stage show on the issues of mental health followed by a musical session, the youth-brand drove home the importance of mental wellbeing. Present also to share a few words were renowned actor and social activist Sara Zaker, Dr Ashique Selim, Advisor to SAJIDA Mental Health Program, and Mr Shamim Uz Zaman, Head of Marketing of Robi Axiata among others.